Dedication to helping consumers make smart insurance decisions


Behind the scenes with Lamar Odom

No comments
Behind the scenes with Lamar Odom -

Most of the time I am a marketer of life insurance mild-mannered, hard working on my laptop in the tranquil limits my home office in New Jersey. No agitation. No glamor. No lights.
But one day each year, all that changes. Suddenly, I find myself surrounded by lights and sometimes the fans swooning. I am in the presence of celebrity. Yes, it is my annual pilgrimage to Hollywood to shoot a video with the new spokesperson for Life Insurance Awareness Month.
The setting of the session this year was a gymnasium of the high school in the San Fernando Valley, an appropriate place considering that our new spokesperson is twice NBA champion Lamar Odom. We're showing that we would do the filming that day, but school officials knew and students were abuzz in anticipation of the arrival of one of their local heroes. Some waited nearly two hours to catch a glimpse of Lamar. Finally, an elegant white Mercedes pulls up with dark tinted windows. He parked, but no one emerges for a while. Lamar ends a call. Then it comes to wearing the sweatsuit coolest people I know. Kids are giddy with excitement. Lamar sign autographs and pose for a few photos, but then it's time to get to work.


We start from a conference room to discuss the plan for the afternoon. Lamar could not be nicer. He sits in the chair of a director having little makeup applied by makeup artist who works with the entire Kardashian clan. He said that it can take up to several hours for each of the women Kardashian ready for their public appearances and taping sessions. But the guys are much easier. In 10 minutes, Lamar is ready to go. It changes quickly in a black suit looking smart, blue shirt and tie, and head to the gym for recording.
There's just one thing we need to do before you start. Entertainment Tonight has requested an interview with Lamar to talk about public service announcement (PSA) campaign and other things going on in his life. Lamar gives them a glimpse of what he will communicate in its public service messages. The journalist also slips in a question about reports that he and Khloé are trying to conceive. You can watch the clip here and.
Then it's time to focus on life insurance.
The recording session works very well. Lamar is passionate in his belief of the importance of life insurance. His public appeal comes from its very personal story of loss at a young age: "My mother worked hard to give me the opportunity to live up to my potential. But unfortunately it never got to see me grow up to be the person I am today. My mother died of colon cancer when I was 12 years old. Things could get difficult for me, but my mother made sure that did not happen. Life insurance gave me the foundation to move forward in my life and it can do the same for your family. "We only need a few takes for each segment, and there is an envelope on the public service announcement Lamar.


Lamar sign some T-shirts Lakers and glossy photos for us to give during life insurance awareness Month. We say our goodbyes. he leaves the gym and students are still waiting for him. he posed for some photos and autographs of the signs, then it's off.
My brush once a year with fame is over. time to take home red eyes.

No comments :

Post a Comment