Milk, laundry detergent and life insurance?

When you walk through the aisles of Wal-Mart, you can quickly fill a basket with essentials like laundry detergent, socks, peanut butter, light bulbs and life insurance. Yes, life insurance.

Beginning late last year, MetLife has started offering life insurance policies Prepaid 0 Wal-Mart stores in Georgia and South Carolina, as part of a pilot program.

Numbers can carry on now. Nearly one in five consumers (17%) say they would be willing to buy a life insurance coverage directly from a store, according to the just released study results of the 2013 Barometer Insurance conducted by LIMRA and the LIFE Foundation. The reasons they give meaning: The majority of those who said they would consider buying a life insurance policy to a big- box retailer quote a reasonable cost (63%), while benefits like a simple buying process (44%) and convenience (43%) also ranked highly.

The truth is that, although many people say they would drop a life insurance policy in their cart while shopping, it is a new concept that has not been tested. The study Barometer showed that most people still prefer to buy face-to-face to ask Agent, to understand the nuances of the product, to obtain a life insurance plan adapted to their needs accurate.

That said, we also know that many people procrastinate obtain life insurance. The study showed that although the vast majority of consumers (85%) agree that most people need life insurance and 65% say they personally need, only 62% indicated that they have life insurance coverage. Some consider the road to life insurance ownership as a complicated process. But if the first step in life insurance ownership for these procrastinators could occur at the same time they buy milk?

People often joke they walk into a store like Target for some window cleaner and walk about an hour later, after spending $ 300 on a basket full of things they did not know they needed. And if in one of these bags, as well as shampoo and diapers, there was a financial protection for your family? An interesting idea.

Let us know what you think. Would you buy your life insurance from a big box store and why?