Gen X, Gen Y Gen D ...?

Gen X, Gen Y Gen D ...? -
Have you heard of Generation D? I do not think so. But according to a recent Accenture consulting firm report, Generation D is a segment of emerging and important market investors.
Cyril Tuohy InsuranceNewsNet recently released some details of the D generation, saying that as the financial crisis of 08 and the rise of social media as a way to access investment advice resulted in another type of investor who is skeptical of financial advisors.
So who's Generation D? Generation D is not defined by traditional generational divisions, but by their behavior. They are 75 million strong that represents a cross section of the so-called Millennium (26%), Generation X (48%) and baby boomers (25%).
The members of Generation D are less likely to consider the advisers as a trusted resource for investment advice than previous generations, the Accenture survey found. For example, a total of 59% of Gen D members actively sought advice recently, but only 40% have sought their financial advisor for advice.
Generation D represents 44% of the US population with nearly $ 27 trillion in assets will be transferred to the heirs in the coming decades, but they are skeptical market. Accenture was surprised how conservative Millennials are and how they equate investment in the market for the game.
Millennium skeptics
D skepticism generation against financial institutions is most common in children of the millennium, with this group of 21 to 30 years seeking information on several channels to confirm or corroborate investment advice.
While 71% of production D millennium are currently investing only 22% do so by an adviser, the survey found, and as much as 28% of Millennials would take not advice from a financial advisor without first consulting another source.
Generation X, meanwhile, are more likely to be self-directed investors because they are using a dedicated advisor, while baby boomers still enjoy a personal relationship with their advisors, the investigation has revealed.
Although the LIFE Foundation does not cover pure financial products, we do not consider ourselves experts in the field of life insurance and related products. Our goal is to make these products easier to understand through digital resources, social media, videos and motivational blogs.
According to Accenture, the members of Generation D are often more conservative and risk aversion that many advisors give them credit, and they will expect digital, online and mobile channels to be "perfectly woven into the overall customer experience, "said the report.
LIFE Foundation has anticipated these needs and provides the financial community a wealth of digital resources for consumers and for agents and advisers to use with these skeptical investors in the new digital world.