The No. 1 reason people do not buy life insurance and why they are wrong
The No. 1 reason people do not buy life insurance and why they are wrong -"It's too expensive!" Is the common refrain when Americans are asked why they do not receive the life insurance protection they need. But, and it is a big but- 80% overestimate how much it costs .
For the fifth year, life happens in partnership with LIMRA study to produce the insurance barometer, which looks at consumer trends and "consumer perceptions of the life insurance, retirement and financial well-being.
"We have always seen over the past five years as consumers think life insurance is more expensive than it really is," says Marvin Feldman, CLU, CHFC, RFC, president and CEO of life happens. "We need to help educate the public about how affordable life insurance can be."
Other findings:
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